Visual identity design to support charity fundraising

Client: St Catherines Hospice
Sector: Charity
Services: Branding, Visual identity

Visual identity design to support charity fundraising

Client: St Catherines Hospice
Sector: Charity
Services: Branding, Visual identity

The Challenge

St Catherine’s Hospice set out to transform its grounds by opening them to the public and converting a mill into a café, information and therapy centre. This ambitious, community-focused vision required the development of a charity brand that brought together their purpose — to become a central hub for the community.

The approach

I developed a logo which resembles a mill wheel but carries a more meaningful message. The arrows point inwards with the centre circle representing ‘The Mill’. Instantly recognisable, it creates a strong identity with sophistication and style.

The Outcome

The new identity establishes St Catherine’s Hospice as a clear and recognisable community hub. It supports consistent communications across the site, helping to increase awareness, encourage engagement and drive fundraising.

The Mill animated logo
The Mill animated gif

The approach

I developed a logo which resembles a mill wheel but carries a more meaningful message. The arrows point inwards with the centre circle representing ‘The Mill’. Instantly recognisable, it creates a strong identity with sophistication and style.

All work was created whilst employed by Cube Creative.

Get in touch

If you’re working on a campaign, refreshing your brand, or looking for communications design support, I’d love to hear from you. Get in touch to start a conversation about creating design that informs, inspires and drives change.

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