BMI Ross Hall Hospital was opening a new paediatric wing in Scotland. To promote this exciting development, they commissioned an advertising awareness campaign to highlight the benefits of the new wing and engage patients, families, and the local community.
The proposition was simple, ‘we help children get back to what they do best’. The concept focused around the world of the child, making it fun, imaginative and humorous, with the lead doctor looking on.
The proposition was simple, ‘we help children get back to what they do best’. The concept focused around the world of the child, making it fun, imaginative and humorous, with the lead doctor looking on.
All work was created whilst employed by Cube Creative.
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