BMI were opening a new Paediatric wing at Ross Hall in Scotland. To advertise this exciting new development BMI Ross Hall Hospital required an outdoor campaign to highlight the benefits of the new wing.
The proposition was simple, ‘we help children get back to what they do best’. The concept focused around the world of the child, making it fun, imaginative and humorous, with the lead doctor looking on.
The proposition was simple, ‘we help children get back to what they do best’. The concept focused around the world of the child, making it fun, imaginative and humorous, with the lead doctor looking on.
All work was created whilst employed by Cube Creative.