About me

A public sector communications designer focused on positive change

About me

A public sector communications designer focused on positive change

I believe design can shift how a whole community thinks, feels and acts. As a freelance public sector communications designer with over 20 years’ experience, I partner with socially responsible organisations to turn complex ideas into clear, compelling messaging. By combining strategic thinking with accessible design, I create communications that earn trust, inspire action and help build stronger communities.

Core purpose:

To help purpose-driven organisations communicate clearly through strategic design that informs, inspires and supports positive change.

Why socially responsible organisations?

I’ve worked across a lot of different sectors over the years, and each project has taught me something new. But the work I enjoy most is with purpose-driven organisations — ones actually trying to improve their communities and how we live, work and relate to each other. Whether that’s sustainability, healthier habits or stronger local communities, I’m drawn to organisations that use what influence they have to make things better.

Turning complexity into clarity

At its core, much of my work comes down to one thing: helping people take in information that matters — for their health, their environment, their communities. That might mean encouraging people to stay active as they age, adopt more sustainable habits or find healthcare information more easily. I’ve worked with organisations including the NHS, Rochdale Council, Oldham Council, the Environment Agency, United Utilities, BMI Healthcare, Canals & River Trust and Innerva, helping them get their message across through branding, campaigns and digital design.

Good design should do more than inform — it should move people to act. That’s the belief behind everything I make.

Branding

Effective branding helps differentiate a company from competitors, build customer loyalty and drive business growth.

  • Brand workshops
  • Brand postioning
  • Brand name
  • Brand identity and design
  • Brand guidelines
  • Brand rollout

Web development

Web development handles the coding and functionality that make the website responsive and accessible across devices.

  • UI and UX design
  • HTML,CSS and JQuery
  • WordPress CMS
  • Web accessibility standards
  • Responsive design

Digital design

Digital design is created for screen-based platforms and includes interactive PDFs, social media, digital ads and user interfaces.

  • Social media graphics
  • Email marketing campaigns
  • Interactive PDF brochures
  • Powerpoint Presentations
  • Microsoft template creation

Print design

Print design involves creating engaging materials for  brochures, posters, packaging, and business cards.

  • Marketing campaigns
  • Concept creation
  • Art direction
  • Brochure layout and composition
  • Artwork production
  • Pre-flight checks

Get in touch

If you’re working on a campaign, refreshing your brand, or looking for communications design support, I’d love to hear from you. Get in touch to start a conversation about creating design that informs, inspires and drives change.

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