Chronolife is a meditech company based in Paris. They develop monitoring and predictive wearable medical devices, aiding in the diagnosis of chronic and life threatening conditions. They asked Cube to refresh their visual identity and develop a new product name for the European and US markets. The target audience would be pharmaceutical companies, insurance companies and nursing home providers.
Because Chronolife’s identity already existed we wanted them to still be recognisable with its current market and maintained some of the original elements. The font and colours stayed, whilst the graphics, photography and messaging was changed, making it more focussed on its service delivery.
A graphical device was designed which represented the flow of medical data from the wearable to the server. This ‘connection wave’ is a flexible graphic which will be used to weave in between images, type and other graphics making the visual more impactful.
Chronolife also required a sub-brand name and logo to promote their off-the-shelf solutions. This name needed to highlight the importance of the information it gathered in the diagnosis of health monitoring and prediction. After numerous insight and research groups Keehealth, and subsequently Keesense, resonated clearly with our audience. With their ongoing growth and innovation awards, Chronolife are developing into an innovation leader in meditech businesses.
All work was created whilst employed by Cube Creative.