The Mill

A successful charity focused on raising more money for a good cause

Brand positioning // Visual identity

The Challenge

St Catherines Hospice decided to open their surrounding grounds to the public and convert a mill to a cafe, information and therapy centre. This was a revolutionary idea and needed to build a brand which brought together their purpose, to be ‘the central hub of the community’.

The approach

I developed a logo which resembles a mill wheel but carries a more meaningful message. The arrows point inwards with the centre circle representing ‘The Mill’. Instantly recognisable, it creates a strong identity with sophistication and style.

The Mill animated logo
The Mill animated gif

The approach

I developed a logo which resembles a mill wheel but carries a more meaningful message. The arrows point inwards with the centre circle representing ‘The Mill’. Instantly recognisable, it creates a strong identity with sophistication and style.

All work was created whilst employed by Cube Creative.

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